How to build a community in a less popular game.

A poster on r/contentcreation was asking how to build a following if they only play games that aren’t as popular as LoL or COD and that nobody watches.
I responded that they needed to flip their perspective and look at it as an advantage.

1000 True Fans

I first linked him the oft-mentioned “1000 true fans” to change how you describe “small”
The cliff notes for the original article is that if you cultivate a grp of 1000 (not fixed) fans willing to pay $100 for your content, you’d have $100k in a year
Now 1000 people may seem daunting, but finding people interested in your niche is the easiest it’s ever been thanks to the hyper-connected age we live in

Less = More

The next piece of advice I gave was to recognize that creating content in an underserved category works to your BENEFIT
Here’s a screenshot of the 0 view streamers for LoL before I decided the picture would be too big:
And that’s ZERO VIEWERS!
Compare that to the visibility you’d get in a category that only has <10 STREAMERS! Or none, like this game I looked up (which btw look at the # of followers)

Closing Thoughts

Now it’s still hard work to make content that people will watch, but it’s all about your perspective and JUST STARTING If you’re looking for a friendly group of creators trying to improve their content and share tips consider joining my Twitter Community!