Month: April 2024

Comedy Clubs and Gyro Subs: how to grow followers as a stand-up comedy club.

What does a stand-up comedy club and any huge multi-national company have in common? They both need Tiktok accounts…

Pictured: me giving The Riot marching orders for content.

(Pictured: me giving The Riot marching orders for content.)

With the standup comedy industry getting a bigger and bigger spotlight through Netflix, podcasts, and brand deals naturally you might be wondering to yourself, “how do comedy clubs fit into this picture?” And even if you weren’t, I’m going to tell you anyway 😁

I’ve had the pleasure of working with The Riot Comedy Club and in this small series I’m going to talk about how we doubled down on content and exploded our socials!

(The owner Brian Gendron, praying for his content angel to arrive.)

Now The Riot definitely had the infrastructure in place when I got there: multiple Sony Alpha DSLRs, capture cards, a crazy desktop to record all the footage.

(The gear it takes to shoot an in-house comedy special.)

And to their credit they were making some clips here and there. But what they needed was someone with experience curating and producing content. Someone who knew their way around Premiere and familiar with vertical content. Someone with a very foreign name. And that’s where Muhammed came in. (Just kidding he joins us in the next post)

(But actually though.)

You see comedy clubs actually have the opposite problem of most businesses: whereas your local car garage or gyro shop might struggle to have enough content, The Riot actually had an abundance!

We were recording almost hundreds of gigabytes a night of footage from our shows and just didn’t have the means to actually process it all!

(Just an example of the files for our recent shows (mainly pictures though)

Once I came in and pushed content to be a priority by putting systems and processes in place we grew our YouTube from a meager 181 subscribers to a whopping 43,000+ with multiple million view shorts! Our Instagram grew from 12.4k to 77.8K followers and Tiktok (remember, what I started the post with?) from 8k to 86.8K!

(Instagram before me sadfaceemoji.png)

(Instagram after your boy came in and did his thing)

In my next post I’ll talk about what exactly were the steps I took to get us to daily comedy clips and then how we continued reinvesting into our content. Oh also if you made it this far I’d love to know what you thought as this is my first time doing something like this and I felt like the content was worth sharing! I’m also open to work in marketing, content, and talent roles but you probably already figured as much so add me on LinkedIn!



Posted by marz in Content Creation, Publications